'Christmas' Saviors: We're Winning the War

This year, Dick's Sporting Goods is target of boycott
By Matt Cantor,  Newser Staff
Posted Nov 19, 2010 1:30 PM CST
'Christmas' Saviors: We're Winning the War
The offending site.   (dickssportinggoods.com)

Dick's Sporting Goods gets the unlucky honor of being this year's villain in the “War on Christmas” campaign. The American Family Association has singled it out for a boycott this holiday season because the chain is “against” the holiday, reports Advertising Age. One of its offenses is having a "Holiday Shop” section on its website, with no mention of Christmas.

All in all, though, the defense of Christmas has been going splendidly for the AFA, says a spokesman; over five years, the percentage of retailers acknowledging Christmas has soared from 20% to 80%, he says. And while Dick's may be "the 'most anti-Christmas' of all," only eight retailers remain on the “Companies Against Christmas” list, including Barnes & Noble, CVS, and RadioShack. The campaign is “not bullying," says the rep. "It's consumer advocacy." More at the Consumerist.
(More Dick's Sporting Goods stories.)

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