Celebrity / Mike "The Situation" Sorrentino No Trademark for 'The Situation' Officials apparently not impressed by Jersey Shore star By Evann Gastaldo, Newser Staff Posted Sep 10, 2010 1:22 PM CDT Copied In this July 13, 2010 file photo, Mike "The Situation" Sorrentino arrives to the Jersey Shore Soundtrack Release Party in New York. (AP Photo/Charles Sykes, file) Sorry, The Situation: No trademark for you. Jersey Shore cast member Mike Sorrentino attempted to trademark his well-known nickname (technically, the name he gave to his own abs) in order to market (what else?) T-shirts and underwear. His bid was denied because it's too similar to a "Situation" trademark issued last year for an apparel and shoes retailer, the Smoking Gun reports. Even worse: Poor Mike just lost a chance to trademark his own last name, as well. For more on that, click here. (More Mike "The Situation" Sorrentino stories.) Report an error